How to design social networks: design tips, image sizes, useful services

0
11
How to design social networks: design tips, image sizes, useful services

Today we are using generated company symbols to properly mark your social networks.
If you still do not have a logo and corporate identity, then our Logaster generator will always help to develop them quickly and efficiently.

Why should your business be represented on social networks?
Social networks are an integral part of the modern Internet, they have a huge audience and will become worthy platforms for promoting your brand. So, why does your company have to have pages on popular social networks?

Internet reputation management. Corporate social media accounts will help you post the most current, relevant and reliable information about the company, cover its activities from the best perspectives, which will positively affect your reputation;

Strengthen industry influence. Social networks are considered to be a powerful networking tool – creating useful links in the industry that interests you. Owing to this, you can quickly identify and collect useful information and connections for potential customers , associates, staff, investors;

Expanding audience reach. With the help of social networks, you will be able to significantly increase the number of points of contact with the target audience, a significant part of which may want to purchase your goods or services;

Improving customer loyalty. By regularly visiting your corporate accounts, you can work with customer reviews, complaints and suggestions. Prompt feedback will help you make your audience much more loyal and positive;

More effective search engine promotion. Conscientious maintenance of pages on social networks with frequent updating of unique content will significantly improve the position of your company’s website in search engine delivery (Google, Yandex);

Benefits for other marketing tools. Proper use of social media will bring an additional effect for solving other marketing tasks of your brand – from a corporate blog and electronic mailings to webinars or offline events.How to design social networks: design tips, image sizes, useful services

We have therefore mentioned the principal reasons why you should build company accounts in common social networks.

More reasons can be found here.

What social networks should be made out?
The choice of the channel with which you can “reach out” to the target audience, and the competent design of the profile is an important and necessary marketing move.

The most popular among businesses in the CIS are sites such as Instagram, Facebook, VK, Odnoklassniki, YouTube. Here are some tips for choosing social networks for maintaining and promoting:

Which social networks should be emphasized largely depends on the subject of the project. For example, if your business is associated with any kind of creativity, then social networks such as YouTube (for creating video content), Instagram (photos of products, especially designer clothes, clothes, hand-made), SoundCloud (writing music) are best suited for its promotion.

If you have a typical company, VK and Facebook will provide the best response to the “basic” social networks. As for the Instagram service, it has proven itself for various areas of online business, including online stores (especially with goods for women), creative services, etc.

Closely monitor web analytics – it will help determine which services the largest number of visitors and purchases come to you from. By default, VK, Facebook, Odnoklassniki are considered the most useful among our entrepreneurs, followed by Twitter, Instagram and Youtube.

At the same time, we recommend not to “spray” on all available social networks, but to focus on those that lead major customers. It will be useful to study the pages of competitors, which can suggest some useful details. Of course, this advice is for those projects that already have a small traffic to the site.

You can also create corporate accounts in all specified social networks, arrange them, but only 2-3 of them are actively promoted and updated – the most effective for you. So you can save your time and at the same time not miss potential customers.

How to design social networks: design tips, image sizes, useful services
How to design social networks: design tips, image sizes, useful services

A professional publishing and communication strategy for every channel is equally essential. For example, Facebook and VK are ideally suited for posting informational content (posts, articles, news), working with reviews, orders and customer requests, targeted advertising, etc.

In turn, Instagram ideally sells goods or services with photos, and on YouTube you can effectively post video reviews and presentations of your products, instructions.

Proper design of social networks – why is it so important?
It is not enough just to create company accounts in social networks, you also need to issue them in a high-quality manner. Proper branding plays a very important role, since any Internet user is now simply overloaded with information, especially in social networks. There is an opinion that an ordinary person sees hundreds of logos of various brands every day – both online and in reality.

Do not believe? Then just look back on the sides, go to your favourite sites and count the number of corporate symbols surrounding you.

Careful design of social networks will help to stand out against the background of numerous visual “spam”, and it will also provide your business with a number of advantages:

With it, you can attract the attention of users, help them better know your brand, highlight it against the background of symbols of other companies and competitors. The presence of a logo or other elements of corporate identity will allow the audience not to miss important news, promotions or other updates to your company;

You will be able to create a more holistic image of the company by branding social networks. Such sites are very important points of contact with customers, so the use of corporate identity will help you to remain consistent, while maintaining the integrity of your image in the eyes of the audience;

Branded content looks more attractive than regular photos, videos or text. With it, you can increase customer loyalty, gently advertise your brand, “accustom” them to your materials – as a result, they will respond positively to them by default.

As you can see, the competent design of social networks is of great importance for any enterprise, helping to establish a closer relationship with customers, which will positively affect the development of your business.

Social Media Branding Tips
So, you have developed a logo and corporate identity, created pages on social networks, defined their main goals (promotion of goods / services, work with reviews, etc.). Now is the time to proceed to the design of your accounts, following these tips:

Be consistent with the style of the pages, everywhere use the same fonts, color schemes, graphic elements, etc. Only in this way will you achieve that people will recognize your corporate colors even without a logo or company name;

The dimensions and other parameters of your logo should be adapted to the requirements of each individual social network. Do not use the logo of the same size for all sites, as it can be displayed there in cropped or stretched form. By the way, the Logaster service will help you immediately download various logo options of all necessary dimensions for popular social networks;

If the space on the avatar is limited, then it is better to use a simplified version of the logo, for example, without a text warehouse;

Pay special attention to the cover and photo (logo) of the account, because it is on them that the first look of each visitor is directed. It is important that they have the same style and color scheme with your corporate identity. You will be able to find a suitable caption for the theme of your business on photo stocks, or you can order it from a designer;

We recommend that you follow identical positioning and design when designing pages on different social networks. For example, if your logo on Facebook is in the lower right corner, then try to place it in about the same place and on other platforms (if possible);

You can also put any short text on the cover of your account – especially if it is really important / interesting information, for example, about a promotion, and you want users to see it first.

Having completed the design of the page, be sure to test it on all possible devices – PC, laptop, tablet, smartphone, etc. Make sure that all key elements look equally good at any screen resolution, not stretched or cropped. Any seeming trifle can significantly affect the reputation of your company and the loyalty of its audience.

Next, we will tell you how to upload your logo to the pages of popular social networks.

How to add an avatar (profile photo) on social networks
Below we consider the process of uploading a logo to Facebook, Twitter, Instagram, Vkontakte, OK.ru, LinkedIn, YouTube and Pinterest. Make sure you have the right size logo versions.

Image sizes for social networks (2020):
Facebook
Image to external links: 1200 x 628 px
Picture for post: 1200 x 630 px
Cover: 820 x 312 px
Profile Photo: 170 x 170 px

In contact with
Image to external links: 537 x 240 px
Picture for post: 700 x 500 px
Profile photo: 200 x 500 px

Twitter
Tweet picture: 1024 x 675 px
Cover: 1500 x 500 px
Profile photo: 400 x 400 px

Instagram
Post picture: 1080 x 1080 px
Profile photo: 110 x 110 px

YouTube
Image over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px

Pinterest
Picture for pin: 1000 x 1500 px
Profile photo: 165 x 165 px

Linkedin
Image to external links:: 1200 x 628 px
Picture for post: 1200 x 1200 px
Cover: 1584 x 768 px
Profile photo: 300 x 300 px

OK.ru
Picture for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile Photo: 190 x 190 px

How to upload an image
Facebook

First, make sure that you have a logo in PNG format of the right size – you can add it to your Facebook page.

How to add or change profile photo:

1. Log in to your Facebook account and go to your page.
2. Move the cursor over the place for the photo and click on the camera icon.
3. Select “Upload Photo”.
4. Select a file with a logo and press “Open”. If necessary, the image can be cropped and arranged in accordance with the plan.
5. Click “Save.”

facebook min
How to add or change a cover:
1. Go to your page, hover over the cover image and click “Change Cover”.
2. Select Upload Photo.
3. Select the logo file and click Open. Position the image as you see fit.
4. Click Save.

Please note that although your profile photo is displayed on the user’s page as a square, in the news feed it takes the form of a circle. If you have a square logo, reduce its size so that the corners are not cut and it is not too crowded in a circle.

Twitter

File size requirements are listed here.
Note: unlike Facebook, where business accounts are created on the basis of personal accounts, Twitter needs to have a separate page for the company or project.

How to add or change profile photo:
1. Log in to your Twitter account and open your page by clicking on your name.
2. Click the Edit profile button on the right side of the page and click on your photo. Click Select Photo.
3. Select a file with a logo and press “Open”. Position the logo as you see fit.
4. To finish the setup, click “Save Changes”.

How to add or change the image in the header:
1. Go to your page and click the “Edit Profile” button.
2. Click on the header and select the Add header option.
3. Select a file and click “Open.”
4. To finish the setup, click “Save Changes”.

In contact with

File size requirements are listed here. How to add or change an image in a VK group and community:

1. Go to your personal account, go to the desired group;
If you do not have an avatar yet, the text “Upload a photo” will be highlighted in its place;
(if the image is already available, then just point it and the pop-up menu will offer you to update the photo).
2. Click on it and upload the logo;
3. Make sure that when reducing the avatar to a round version, your logo does not cease to be recognizable. To do this, select the desired area by clicking on “Change thumbnail”.

How to add or change cover art in a VK group and community:

1. Go to your personal account, go to the desired group;
2. Go to community settings;
3, Click on “Download” opposite “Community Cover;
4. Download the logo;
Make sure that the logo is not ridiculously cropped.

OK.ru

File size requirements are listed here. How to add or change an image in a group in Odnoklassniki:

1. Go to your personal account, go to the desired group;
2. Hover over the profile picture and click on “Add Image” from the pop-up menu;
3. Download the logo.

Instagram

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Instagram account from your phone. Open your profile by clicking on the corresponding icon.
2. Click on the profile photo and select “Upload Photo”. Select a file with a logo and press “Select”.
3. On the mobile device, click “Edit Profile” and select “Change Profile Photo”. After you select the file, click “Finish.”

instagram
LinkedIn

File size requirements are listed here.

How to add a logo to your LinkedIn company page:
1. On your profile page, click on the photo thumbnail and select “Change” in the “Company Page” tab.
2. Click the “Edit” button and click on the “Edit Page” line.
3. Scroll to the “Company Logo” section. Click the “Edit” button and add / change the logo. You can also change the location of the logo by dragging it to the desired location.
4. Click “Save.”

LinkedIn
YouTube

File size requirements are listed here and here.

How to add or change a profile photo (channel icon):
1. Log into your YouTube account.
2. Click on the line My Channel, located under the profile photo in the upper right.
3. Hover over an existing photo and click on the edit icon.
4. Click “Edit” and select the logo file. Position it as you see fit.

How to add or change channel background image:
1. Going to My channel, hover over the background image and click on the edit (or add) icon.
2. Download the file and see how it is displayed on various devices. Position it as you see fit.
3. Click “Select.”

Pinterest

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Pinterest account.
2. Click on the ellipsis at the top, then click on the “Settings” button. Scroll down to the Profile section.
3. Click “Change Image,” then select the logo file. Ra

arrange it as you see fit.
4. Click “Save Settings.”

Useful services for designing social networks
We have prepared a small list of services that will be useful to you when designing social networks. Bookmark them so you don’t lose:

Logaster – creating and downloading logos optimized for the requirements of social networks.
Crello – create designs for social media covers.
Sproutsociale – optimization of the size of finished images to the requirements of social networks.
Pablo.buffer.com – search for images for covers and overlay text on them.
Pixabay is a free photo stock for finding cover pictures.
Pexels is a bank of free photos for creating covers and posts on social networks.
Unsplash is another photo stock for social networks.
Jaymantri – abstract pictures for creating cover or post backgrounds.
Designspiration – search for inspiration.
Fonts.google.com – a collection of free fonts.
Coolors.co – collections of color schemes that will be useful in the design of posts and covers.
Google.com/test/mobile-friendly – check page optimization for mobile devices.

Representative offices in social networks significantly stimulate the development of the company, making it possible to increase its recognition and increase the number of points of contact with customers. Following these tips, you will create really powerful marketing tools that will help you attract many potential customers from popular social media.

LEAVE A REPLY

Please enter your comment!
Please enter your name here